Distrusting and burnt-out users are deleting dating apps, leading Voodoo Ranger to launch TallBoysOnly.com, a tailored experience specifically for beer lovers. This online matchmaking tool promises to help users escape ghosting, never-ending back-and-forth messaging and mixed signals by aligning them with their perfect match—a 19.2oz can, also known as a Tall Boy. This campaign from America’s top-selling IPA brand promises beer profiles worth swiping on, like sweet Juice Force or smooth Tropic Force.
To help beer lovers out in the real world, the brand also set up the Voodoo Ranger Bad Date Hotline so that consumers can text “BAD DATE” to 1-231-2-RANGER to receive an “emergency” phone call that will help them excuse themselves from a meetup they can’t wait to get out of. What’s more, Voodoo Ranger, in partnership with Cash App, will randomly select bad date escapees to gift $5 for a Voodoo Ranger Tall Boy.