Bata to launch 13 new ‘Power’ stores in 2024

Footwear business Bata plans to open 13 new stores for its ‘Power’ brand in India. Having recently launched an exclusive brand outlet for Power in New Delhi to bring its current store total to two, Bata plans to increase its brick-and-mortar total for Power stores in the country to 15 by the end of the calendar year.

“We will take it step by step,” Bata’s managing director Gunjan Shah told the Press Trust of India. “We will most probably have about another five stores this quarter and should exit December with about 15 stores.”
The upcoming Power stores will all be company owned, according to Shah. Following positive feedback to its apparel range across 70 Bata stores, the brand also plans to continue to expand its product line.
 
Bata has also recently launched a new footwear collection for its Power label, the business announced in a press release. The collection is designed in Canada for training, running, and workouts.
 
“There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey,” said Bata Group’s global athleisure brands director Olivier Heck in a press release. “What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals.”