Barbara Jamison-Woods has recently made headlines by becoming the first president from London to lead the City Destinations Alliance (CityDNA). This significant appointment marks a new chapter in the organization’s history, which seeks to enhance sustainable and responsible tourism across Europe.
A Vision for Sustainable and Inclusive Tourism
Jamison-Woods’ election to the presidency during the City Destinations Alliance International Conference and General Assembly in Bologna is a pivotal moment. With her at the helm, CityDNA, an influential network comprising 121 members including tourist boards, convention bureaus, and city marketing organizations, is poised to strengthen its commitment to promoting sustainable tourism practices throughout European cities and urban regions.
Her extensive experience spans over 25 years in global tourism and destination promotion, notably in her role as Head of Europe at London & Partners. Here, Jamison-Woods has honed her skills in driving growth and establishing London as a premier destination, collaborating extensively with cities across Europe. This background uniquely positions her to lead CityDNA in fostering collaborative and sustainable tourism initiatives.
Enhancing Europe’s Visitor Economy
Under Jamison-Woods’ leadership, CityDNA aims to capitalize on Europe’s appeal as a top global destination. With major events like the Paris Olympics, the World Summit AI in Amsterdam, and the European Society of Cardiology Congress in London on the horizon, her vision is to showcase Europe not just as a travel destination but as a vibrant place to live, work, and explore.
In her new role, Jamison-Woods plans to leverage these opportunities to support economic growth through tourism. “Europe welcomes millions of visitors each year,” she stated. “As president, it is my duty to ensure that we showcase all that Europe has to offer, enhancing the visitor experience while ensuring our tourism practices benefit economic growth sustainably.”
Fostering Collaboration and Innovation
Having served six years on the CityDNA board, including three as vice president, Jamison-Woods has been instrumental in promoting city collaboration within the alliance. Her presidency is expected to further this agenda, fostering an environment where cities can share insights, innovate, and implement strategies that contribute to a responsible visitor economy.
Flavie de Bueil, City DNA’s Chief Operating Officer, expressed confidence in Jamison-Woods’ leadership: “Barbara’s extensive experience in tourism and her commitment to team collaboration will undoubtedly enhance our alliance. She embodies the spirit of our WeGeneration strategy, which is about growing together and redefining tourism in Europe.”
Strategic Goals and Future Outlook
The City Destinations Alliance is enthusiastic about its future under Jamison-Woods’ presidency. Plans include deepening engagement with current members, expanding the network, and advocating for the vital role cities play in the global tourism landscape. Her commitment to sustainability aligns with CityDNA’s goals to create a tourism sector that is not only economically beneficial but also responsible to society and the environment.
Jamison-Woods is poised to use her extensive association background to drive growth within CityDNA and diversify its membership. The alliance looks forward to her leadership in amplifying the voice of European cities in global discussions on tourism and sustainability.
Barbara Jamison-Woods’ presidency represents a significant milestone for CityDNA and for European tourism. Her forward-thinking approach promises to guide the alliance towards a future where tourism is a catalyst for sustainable development, cultural exchange, and economic prosperity across Europe. Her leadership is set to redefine the landscape of European tourism, making it more sustainable, inclusive, and beneficial for all stakeholders involved.
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