Fine Italian linens and luxury bedding brand Pratesi teamed up with Reverse Orientalism, the world’s first AI-centric interior and architectural firm, for its Summer 2024 Casa Pratesi campaign. The imaginative campaign invites luxury lovers into Casa Pratesi, an AI-driven Italian villa, and blurs the line between tangible and virtual art forms.
Pratesi got its start in 1896 when founder Remigio Pratesi wove linens to win the heart of a village beauty, and by 1906, local nobility sought his handcrafted linens, birthing the House of Pratesi. Tradition and innovation are fused in this artful AI-driven campaign, with scenes like painterly bedrooms and bathrooms turning the brand’s luxury linens into the centerpieces within the cozy villa.