As summer approaches in Europe, travellers are setting their sights on Asia, according to data from digital travel platform Agoda. The report reveals a significant rise in interest with 52 per cent increase in accommodation searches by Europeans for travel to Asia compared to last year.
India turned out to be hot spot experiencing a 26 per cent surge from European holidaymakers. Thailand, Indonesia and Japan remain the top destination in Asia followed by the Malaysia and the Philippines. This diversity reflects Asia’s broad appeal, catering to various interests, from bustling cityscapes and historical sites to surfing beaches.The UK, France, Germany, Spain and the Netherlands lead the pack in European markets searching for Asian adventures. India itself Ranks ninth, with travellers from the UK showing the most interest followed by Germany, Spain, France and the Netherlands.
Indian families are prioritising budget-friendly travel this summer. Value for money is the top motivator with Ayodhya leading domestic searches and Sydney topping international. Spiritual travel is on the rise while families also seek beach and cultural destinations. Europe sees a surge in interest with UK, Germany and Spain popular. Travellers prioritise family bonding, exploration and comfort, with air conditioning a must-have amenity.
“The rising search figures highlight Asia’s growing popularity as a summer gateway for Europeans,” said Krishna Rathi, Senior Country Director India Subcontinent, Sri Lanka and Maldives at Agoda. Lonavala, New Delhi and Chennai are the most sought-after Indian locations among Europeans. These destinations offer a compelling mix of leisure activities, adventure experiences and cultural immersion, perfect for a long-distance summer vacation. Agoda, a digital travel platform offers competitive deals on over four million holiday properties worldwide, along with flights and activities to help globetrotters see the world for less.
