QVC, a prominent name in live shoppable entertainment, has teamed up with actress and designer Jennie Garth to unveil the ‘Me’ by Jennie Garth collection. This exclusive line features fashion items that combine style and comfort. The target demographic is women aged 50 and above.
The ‘Me’ collection is inspired by Jennie Garth’s role in Beverly Hills, 90210. The designs reflect her personal style and California chic vibe. The capsule emphasizes body positivity and confidence with its relaxed and refined silhouettes. An eco-friendly approach is central to this collection. Denim pieces are made from REPREVE Our Ocean® recycled fibers, sourced from post-consumer plastic bottles. Each denim item incorporates 13-28 recycled bottles.
The collaboration with Jennie Garth brings a touch of Hollywood glamour, while the inclusive sizing and affordable pricing make it accessible.
Image Credit: Garrett Lobaugh