Adobe Content Authenticity is a free web app set to launch in 2025, equipping content creators with Content Credentials to protect their digital creations.
In a new age of AI-generated content, artists are rightfully worried about the unauthorized use of their work. According to a new study from Adobe, 91% of creators want a reliable way to attach attribution to their content, and over half worry about their work being used to train AI models without permission.
The Adobe Content Authenticity web app aims to support enhanced transparency and trust online by attaching secure metadata to creations, including information about the creator and their content preferences. Adobe Content Authenticity is set to launch in public beta in early 2025 and until then, interested creators can join the waitlist.