Kaya to offer personalised skincare solution with its new AI-powered App

Kaya, India’s leading skin, hair, and body care brand has launched its artificial intelligence (AI)-powered mobile application to offer personalised skincare solutions to its customers.

The Kaya AI app utilises a smartphone camera to capture high-resolution selfies and employs AI-based image analysis to evaluate multiple skin parameters.

The brand claims it to be the first app in India to leverage AI for personalised skin diagnosis such as acne, acne scars, pigmentation, fine lines, and anti-aging concerns.

Commenting on the launch, Rajiv Nair, CEO of Kaya India in a statement said, “As Kaya continues to grow and adapt in the ever-evolving skincare industry, the launch of our AI-powered app signifies our commitment to best in class technological innovation and personalized care.”

“This technology not only enhances the precision of our diagnostics but also reinforces our ability to meet the unique skincare needs of each individual. It represents a significant leap forward in our mission to provide effective, tailored solutions that empower our customers to achieve healthy skin,” he added.

Kaya offers a portfolio of over 75 skin and hair products. Its products are currently available on leading e-commerce marketplaces and Kaya skin clinics across India.